Reading a bounce rate without fooling yourself
A high bounce rate on a page that answers a question is a compliment, and treating it as a failure is how good pages get rewritten badly.
Read it Reading a bounce rate without fooling yourselfBlog
Notes on building and looking after websites, written by the people doing it.
What a rotating salt actually protects
Rotating a salt every twenty-four hours sounds like housekeeping until you work out which questions it makes permanently unanswerable.
Read it What a rotating salt actually protectsCounting cached pages without breaking the cache
A cached page never reaches PHP, which is exactly why so many analytics quietly stop counting once you turn caching on.
Read it Counting cached pages without breaking the cacheWhy privacy-first analytics is worth the trade
You give up a little precision. What you get back is a site that no longer has to explain itself to the people reading it.
Read it Why privacy-first analytics is worth the trade