A week of hourly detail is usually enough
Nobody has ever asked what happened at 3pm on a Tuesday in March. Keeping the hourly breakdown forever costs more than the answer is worth.
Read it A week of hourly detail is usually enoughperformance
8 articles carry this tag.
Migrating two years of history, or not
Importing your old analytics is worth doing once. Expecting the totals to match afterwards is not.
Read it Migrating two years of history, or notAccessible charts start with a table
If the numbers behind a chart are not available as text, the chart is decoration for anybody who cannot see it.
Read it Accessible charts start with a tableA funnel is a question, not a report
Funnels built to be admired have seven steps. Funnels that change anything have three, and somebody is waiting on the answer.
Read it A funnel is a question, not a reportWhat we stopped measuring, and why
We removed four reports last year. Nobody has asked for three of them since, which tells you something about the fourth.
Read it What we stopped measuring, and whyGlobal Privacy Control, honoured properly
A request that arrives carrying Sec-GPC is not counted and then discarded. It is never counted in the first place.
Read it Global Privacy Control, honoured properlyUnique visitors are a daily number, and that matters
Seven daily unique counts do not add up to a weekly one, and the gap between those two figures is bigger than most people expect.
Read it Unique visitors are a daily number, and that mattersCounting cached pages without breaking the cache
A cached page never reaches PHP, which is exactly why so many analytics quietly stop counting once you turn caching on.
Read it Counting cached pages without breaking the cache