Scroll depth without a fingerprint
You can learn how far down a page people read without knowing anything about who they are.
Read it Scroll depth without a fingerprintGuides
Long-form pieces that answer a question properly.
Accessible charts start with a table
If the numbers behind a chart are not available as text, the chart is decoration for anybody who cannot see it.
Read it Accessible charts start with a tableRetention limits that cannot be edited away
A retention policy that lives in a document is a promise. One that runs on a schedule and deletes things is a control.
Read it Retention limits that cannot be edited awaySampling, sketches and the ±1.6%
Counting distinct visitors exactly means keeping a list of them. A sketch answers the same question from a few kilobytes that cannot be interrogated.
Read it Sampling, sketches and the ±1.6%Unique visitors are a daily number, and that matters
Seven daily unique counts do not add up to a weekly one, and the gap between those two figures is bigger than most people expect.
Read it Unique visitors are a daily number, and that mattersWhy privacy-first analytics is worth the trade
You give up a little precision. What you get back is a site that no longer has to explain itself to the people reading it.
Read it Why privacy-first analytics is worth the trade